by Kelly Frings | Oct 1, 2020 | Uncategorized |
Copywriting is just words, right? If that’s what you think, you’re oversimplifying the very thing that could create easy cash flow for your business. Copywriting is the juice that can intoxicate your audience into taking swift action on your offer, but you first have...
by Kelly Frings | Jul 22, 2020 | Brand storytelling, Web copywriting |
Alice in Wonderland, Huckleberry Finn, Harry Potter…readers remember a good story. Not only that, but they will return to that story time and again, for a sense of comfort, shared connection and escape. What does all of this have to do with your business? To...
by Kelly Frings | Feb 17, 2020 | Product Review |
This made-in-the-USA jewelry line combines sixties-inspired French medallions and laidback California cool, resulting in pieces that feel like treasured heirlooms and so right now. Every now and then, a jewelry line emerges that makes our collective pulses quicken....
by Kelly Frings | Jan 17, 2020 | Web copywriting |
The beginning of the year is one of the best times to think about giving your website a makeover. I should know — I just went through one and it feels grrrrrreat to kickoff 2020 with a fresh look. You don’t need to add bells and whistles unless there is an absolute...
by Kelly Frings | Jan 13, 2020 | Interview |
The new year is here and there’s no better time to talk about the future of beauty than right now. What will the beauty frontier look like in 2020? What changes will we see? What current trends will grow stronger? What are skincare’s mainstays? President and Founder...
