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5 Copy Components That Can Up Your Selling Power
Copywriting is just words, right? If that’s what you think, you’re oversimplifying the very thing that could create easy cash flow for your business. Copywriting is the juice that can intoxicate your audience into taking swift action on your offer, but you first have...
Storytelling in the Digital Age: Why Your Brand Story Matters and How to Craft a Bestseller
Alice in Wonderland, Huckleberry Finn, Harry Potter...readers remember a good story. Not only that, but they will return to that story time and again, for a sense of comfort, shared connection and escape. What does all of this have to do with your business? To acquire...
From Paris With Love: French Kande’s Au Courant Jewelry Is Nothing Short of a Masterpiece
This made-in-the-USA jewelry line combines sixties-inspired French medallions and laidback California cool, resulting in pieces that feel like treasured heirlooms and so right now. Every now and then, a jewelry line emerges that makes our collective pulses quicken....
How to Survive a Website Makeover: A Helpful Checklist for Refreshing Your Site
The beginning of the year is one of the best times to think about giving your website a makeover. I should know — I just went through one and it feels grrrrrreat to kickoff 2020 with a fresh look. You don’t need to add bells and whistles unless there is an absolute...
Blockbuster Beauty Predictions for 2020: An Interview with Lunalis Skincare Creator Laila Quiroga
The new year is here and there’s no better time to talk about the future of beauty than right now. What will the beauty frontier look like in 2020? What changes will we see? What current trends will grow stronger? What are skincare’s mainstays? President and Founder...
Don’t Fear the Facial Oil: Lunalis Extreme Face Oil Brings Multi-Benefits to ALL Skin Types (Yes, Oily Too!)
For those with oily or combination skin, facial oils may seem like a disaster waiting to happen. That’s exactly what I believed. I thought I wasn’t a facial oil person -- until the winter of 2017 (and my 40’s) struck with a vengeance and traditional moisturizer just...
How to Outsource the Small Stuff & Take Back Your Most Powerful Asset
Don’t Sweat the Small Stuff -- Outsource it! Do you have someone to help you “carry the load” so you’re not overextending yourself? So you’re not pushed past the point of mental collapse and physical breakdown? It's not only delusional, but very unwise to think you...
Are You Guilty of “Band-Camping” Your Customers?
Are you “band-camping” your customers to death? There's a problem with people pushing information-based products and services online and it's this: lack of uniqueness. Everything looks the same: "Get your best life. Get your best body. Take your business to the next...
Give Your Email Marketing “The Godfather Effect”: 5 Steps to Creating Emails That Customers Can’t Refuse
I hear FAR too many business owners state that they don’t know what to say when composing an email to customers. Let me ask you something: have you ever had a one-on-one conversation with a good friend over a cup of coffee/tea at Starbuck’s or your favorite cafe?...
Overcoming Your “Yes” Addiction — THE Most Powerful Key to a Life of Freedom
You get the invitations almost daily. To happy hours, baby showers, potluck dinners, church events, networking calls, after work socials, PTA meetings, charity soirees and the list goes on and on. You get requests to serve on committees, organizations and clubs. What...
How to Write High-Voltage Headlines for Facebook Ads
“On the average, five times as many people read the headlines as read the body copy…unless your headline sells your product, you have wasted 90 percent of your money.” -- David Ogilvy, Confessions of an Advertising Man You have mere seconds to grab your online...
TRAINING ARTICLE: 3 Closely Guarded Copywriting Secrets That Get the Credit Card Every Time
To generate greater cash results, most business owners will focus on the technical components of their operation. They’ll hire pricey web developers. They’ll buy the latest tools. And, they’ll consult with the online marketing gurus on how to track and measure....
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