Are You Guilty of “Band-Camping” Your Customers?

Are you “band-camping” your customers to death?  There's a problem with people pushing information-based products and services online and it's this: lack of uniqueness. Everything looks the same: "Get your best life. Get your best body. Take your business to the next...

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How to Write High-Voltage Headlines for Facebook Ads

“On the average, five times as many people read the headlines as read the body copy…unless your headline sells your product, you have wasted 90 percent of your money.” -- David Ogilvy, Confessions of an Advertising Man You have mere seconds to grab your online...

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