Blog
Apr 13, 2019
For those with oily or combination skin, facial oils may seem like a disaster waiting to happen. That’s exactly what I believed. I thought I wasn’t a facial oil person — until the winter of 2017 (and my 40’s) struck with a vengeance and traditional moisturizer...
Jul 8, 2018
Don’t Sweat the Small Stuff — Outsource it! Do you have someone to help you “carry the load” so you’re not overextending yourself? So you’re not pushed past the point of mental collapse and physical breakdown? It’s not only delusional, but very unwise to...
Jan 23, 2018
Are you “band-camping” your customers to death? There’s a problem with people pushing information-based products and services online and it’s this: lack of uniqueness. Everything looks the same: “Get your best life. Get your best body. Take your...
Nov 7, 2017
I hear FAR too many business owners state that they don’t know what to say when composing an email to customers. Let me ask you something: have you ever had a one-on-one conversation with a good friend over a cup of coffee/tea at Starbuck’s or your favorite cafe?...
Jul 5, 2017
You get the invitations almost daily. To happy hours, baby showers, potluck dinners, church events, networking calls, after work socials, PTA meetings, charity soirees and the list goes on and on. You get requests to serve on committees, organizations and clubs. What...
Apr 9, 2017
“On the average, five times as many people read the headlines as read the body copy…unless your headline sells your product, you have wasted 90 percent of your money.” — David Ogilvy, Confessions of an Advertising Man You have mere seconds to grab your online...
Mar 9, 2017
To generate greater cash results, most business owners will focus on the technical components of their operation. They’ll hire pricey web developers. They’ll buy the latest tools. And, they’ll consult with the online marketing gurus on how to track and measure....
Oct 2, 2016
How I Went From Corporate Slave to Self-Made Using 2 Simple Success Techniques There are a lot of myths and misconceptions about launching a business. The biggest myth is that it takes a lot of money and resources, and that anyone who has been successful at it had a...
Jun 4, 2016
Blog article headlines, sales page headlines and social media headlines. Are you struggling to write any of these? Headlines are my wheelhouse! Nothing gives me more pleasure than writing a mind-blowing headline and kicking off a maelstrom of opens, shares, sales,...
May 2, 2016
Space restrictions. Word-count or character limitations. Busy, distracted readers. INFINITE competition. On social media, you’re really up against a lot of challenges. So, among all of the rules, the noise and the rivalry, how do you make an impact in the environment...
