How to Get More Customer Testimonials for Your Small Business

How many times have you bought something solely based on the recommendation of a friend or family member? That’s what I thought! That’s the power of testimonials. Don’t Overlook This Key Ingredient In the recipe for a successful business, customer testimonials are a...

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5 Copy Components That Can Boost Your Selling Power

Copywriting is just words, right? If that’s what you think, you’re oversimplifying the very thing that could create easy cash flow for your business. Copywriting is the juice that can intoxicate your audience into taking swift action on your offer, but you first have...

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Are You Guilty of “Band-Camping” Your Customers?

Are you “band-camping” your customers to death?  There's a problem with people pushing information-based products and services online and it's this: lack of uniqueness. Everything looks the same: "Get your best life. Get your best body. Take your business to the next...

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How to Write High-Voltage Headlines for Facebook Ads

“On the average, five times as many people read the headlines as read the body copy…unless your headline sells your product, you have wasted 90 percent of your money.” -- David Ogilvy, Confessions of an Advertising Man You have mere seconds to grab your online...

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