by Kelly Frings | Jul 22, 2020 | Brand storytelling, Web copywriting |
Alice in Wonderland, Huckleberry Finn, Harry Potter…readers remember a good story. Not only that, but they will return to that story time and again, for a sense of comfort, shared connection and escape. What does all of this have to do with your business? To...
by Kelly Frings | Jan 17, 2020 | Web copywriting |
The beginning of the year is one of the best times to think about giving your website a makeover. I should know — I just went through one and it feels grrrrrreat to kickoff 2020 with a fresh look. You don’t need to add bells and whistles unless there is an absolute...
by Kelly Frings | Jun 4, 2016 | Headlines, Web copywriting |
Blog article headlines, sales page headlines and social media headlines. Are you struggling to write any of these? Headlines are my wheelhouse! Nothing gives me more pleasure than writing a mind-blowing headline and kicking off a maelstrom of opens, shares, sales,...
by Kelly Frings | May 2, 2016 | Web copywriting |
Space restrictions. Word-count or character limitations. Busy, distracted readers. INFINITE competition. On social media, you’re really up against a lot of challenges. So, among all of the rules, the noise and the rivalry, how do you make an impact in the environment...
by Kelly Frings | Mar 16, 2016 | Web copywriting |
Sales copywriting – for your web site, landing page or blog – can be a breeze when you have the right template. I’ve always been a writer, but several years ago, when I set out to become a sales copywriter, I quickly discovered that writing sales copy is a totally...
